Future-Proofing Your Income. Repositioning Your Mission.

How confident are you in your fundraising strategy?

  • Is your income model built for the world as it is—or the world as it’s becoming?

  • Are you too dependent on a handful of donors?

  • Are your funding streams aligned with your long-term mission and impact goals?

  • Do you have the internal capabilities to pivot, scale, and sustain?

If these questions give you pause, you’re not alone. Many nonprofits operate with outdated fundraising approaches, financial fragility, and limited visibility of emerging income opportunities. In today’s turbulent climate, that’s a risk few organisations can afford.

Why Fundraising Strategy Matters

A solid fundraising strategy isn’t just about raising more money—it’s about:

  • Building resilience in uncertain times

  • Diversifying income to reduce risk

  • Aligning funding with mission delivery

  • Unlocking long-term sustainability and scale

At New Global Markets, we act as your fundraising strategists—reviewing, questioning, challenging, and repositioning your organisation to thrive financially. Our role is not to apply a one-size-fits-all solution, but to design a clear, future-proofed roadmap based on where you are now, where you want to go, and what the market demands.

Our Offer: Fundraising Repositioning

Our Fundraising Repositioning service is grounded in deep strategic analysis, practical experience, and forward-looking thinking. We work with you to shift from dependency to diversity, from short-term fixes to long-term growth.

This includes our proprietary IDFR Pathway (Income Diversification and Financial Resilience), a step-by-step approach that supports nonprofits in designing, testing, and implementing resilient income strategies.

We help you to:

  • Diagnose your current financial health using proven tools and metrics

  • Interrogate and rebalance your income mix: philanthropy, earned income, corporate, social investment, and more

  • Design new revenue models and income-generating products that align with your purpose and market

  • Build internal capacity—from leadership alignment to team recruitment and capability development

  • Reposition your brand and story to resonate with today’s funders and partners

  • Activate partnerships that bring new resources, audiences, and strategic value

Whether you need a full repositioning or a targeted intervention, we equip you with the strategic clarity and confidence to fund your future.

Why It Works

We don’t just write strategies—we co-create them with your team and embed the mindset and systems that make change stick.

Our work enables leadership teams to:

  • Make difficult but necessary choices about resource allocation

  • Reframe how they speak about value, impact, and investment

  • Identify new opportunities in markets they haven’t explored

  • Create internal alignment between fundraising, programmes, and mission delivery

A Proven Track Record

Our strategic fundraising work has helped:

  • Regional organisations unlock new income streams that now account for 30–50% of their annual revenue

  • INGOs attract blended funding from public, private, and philanthropic capital, totalling over £100 million

  • Clients rebrand and reposition successfully to attract new, more aligned funders

We bring both the macro perspective—insights from markets across Africa, Asia, and Europe—and the micro rigour needed to move your income strategy from concept to execution.