African Philanthropy Advisory.
African giving cannot be divorced from Africa
African philanthropy offers more than funding.
African philanthropy can bring leadership, influence, knowledge, networks and long-term ownership to organisations working across the continent.
New Global Markets helps organisations develop locally grounded strategies and build authentic, mutually valuable relationships with African philanthropists.
Done well, African philanthropy can create strategic relationships that extend far beyond a single grant or transaction.
Why a different approach is needed
African giving must be grounded in local reality.
Fundraising models developed in Europe or North America do not always reflect how capital moves and trust is built across African markets.
Giving flows through families, businesses, diaspora, faith and community networks. There is no single market, and a generic approach can lead to poorly aligned prospects and transactional relationships.
The opportunity is not to invent African giving. It is to recognise and engage the giving systems that already exist.
Two programmes. One locally grounded approach
New Global Markets helps international organisations turn African ambition into practical action. Whether the goal is to build relationships with African philanthropists or to identify credible, locally led delivery partners, we combine market intelligence, strategy, and consent-based engagement to create stronger pathways from capital to impact.
Africa Philanthropy Programme
A four-month advisory programme for organisations seeking to build authentic, long-term relationships with African philanthropists and giving networks.
NGM assesses organisational readiness, maps how capital, trust and influence move across priority markets, develops a board-ready strategy and helps senior leaders prepare for engagement. The programme produces clear market priorities, an aligned pipeline of potential philanthropic partners and a practical 12-month roadmap.
The result: a credible strategy, stronger relationships and greater internal capability to mobilise African philanthropy.
Africa Partner Pipeline Sprint
An 8 to 12-week engagement for funders and international NGOs that need to identify credible locally led organisations beyond their established networks.
NGM agrees the partner criteria, maps the relevant country or thematic ecosystem, assesses organisational fit and readiness, and develops a prioritised pipeline of approximately 10 to 20 organisations. Clients receive structured profiles, information-gap assessments, consent-based introductions and a practical roadmap to formal due diligence.
The result: a faster, broader and more evidence-based route to locally led delivery.
What the programme provides
STRATEGY
A board-ready African philanthropy strategy with clear market priorities, institutional responsibilities and measures of success.
PIPELINE
A prioritised pipeline of African philanthropic partners rooted in genuine alignment with your mission, rather than a generic list of wealthy prospects.
CAPABILITY
Greater internal confidence and capacity to engage, develop and steward African philanthropic partnerships over the long term.
A clear strategy. Relevant relationships. Stronger institutional capability.
Proven in Practice
From strategy to £10 million+
Before founding New Global Markets, Keith Kibirango established Save the Children UK’s African Philanthropy Programme, creating a new approach to building strategic relationships with African philanthropists.
Central to the model was an Africa Advisory Board that brought together influential representatives from 12 African countries. The Board provided the networks, knowledge and credibility to shape, challenge and champion the organisation’s African philanthropy strategy.
The approach developed multiple relationships and helped secure more than £10 million, demonstrating what becomes possible when African philanthropists are engaged not simply as donors, but as strategic partners, advisers and co-creators.
£10m+ secured
Through African philanthropic relationships
12 African countries
Represented on the Africa Advisory Board
One pioneering programme
Built around African leadership, relationships and networks
Africa does not need another imported fundraising model.
It needs approaches grounded in how African capital, relationships and trust actually work.
Talk to us about your African philanthropy or partner pipeline ambitions.
